学位授予
理学士(理学学士.S.)、本科辅修
项目交付
校园,在线
可用的位置
Rindge新罕布什尔州
在线
When you major in 市场营销, you’ll become knowledgeable at getting people to become 购买者、订阅者或会员. You’ll use data analytics, creativity, and people skills to get their attention and influence their decisions. 当你学习的时候 about marketing products and services, you’ll also be learning to market yourself — to land the job, 管理 training program, or graduate degree in 业务 that 你想要的. Franklin Pierce is the only New Hampshire university with 业务 programs accredited by the International Accreditation Council for Business Education (IACBE). 365买球平台的业务 PLUS+ Program allows qualified high school 学生 to enter a four-year accelerated 学士和硕士学位课程. As a 市场营销 major, you’ll learn core concepts of marketing and sustainable 业务 practices and apply analytical tools and global 商业决策的视角.
现在就申请这个项目What Makes our 市场营销 Programs Different?
At the undergrad level, Franklin Pierce offers three distinct paths to a Bachelor 市场营销理学学士学位:
- 365买球平台的 校园废话 为第一次上大学的学生准备的项目
- 365买球平台的 在线废话 program designed for working adults—awards credit for experience and can be completed 在短短18个月内
- Business PLUS programs that let you complete an on-campus BS in just three years or combine a BS and a 工商管理硕士 (MBA) degree in four years
We also offer a Minors in Advertising and Public Relations for on-campus undergraduates.
在研究生阶段,考虑:
- 工商管理硕士 with a 领导 track, offered 100% online
Whichever program you choose, you’ll learn from expert faculty, network with accomplished alumni, and get the mix of knowledge, skills, and connections you’re looking for.
市场营销学位能给我带来什么?
谁应该学习市场营销?
Studying 市场营销 might be right for you if:
- You’re interested in 业务 (see our Business page for info about other undergraduate 业务专业)
- 你喜欢创造和革新
- You are excited about how to grow a 业务
- You are interested in trends that effect the marketplace
- You want to learn how to market products in a digital age
- You’ve got strong communication and people skills
On-Campus Bachelor of Science in 市场营销
The BS 市场营销 program introduces knowledge and skills associated with marketing, sustainable 业务 practices, research, communication, international 业务, economics, accounting, finance, 管理, 业务 law, ethics, and technology.
See our curriculum plan to learn how you’ll progress through the on-campus BS program (或下载 校园BS课程表):
- 会计原理1 & 二世(AC102)
- 电子表格(CIT140)
- 宏观经济学原理(ET101)
- 微观经济学原理(ET102)
- 第一年探究讲座(GLE101)
- 一年级作文I (GLE110)
- 加上三门GLE选修课
- 商业法(BA213)
- Principles of Financial Management (FM224)
- 二年级作文II (GLE230)
- 市场学原理(MK201)
- 消费者行为(MK214)
- 管理学原理(MN201)
- 统计数据(MT260)
- 外加4门额外选修课
- 外加一门GLE选修课
- 国际商务(IB364)
- 市场研究(MK333)
- 电子商务(MK350)
- 组织行为学(MN321)
- 外加三门市场营销选修课
- 再加上两门GLE选修课
- 加一门普通选修课
- Internship in 市场营销 (MK390) or Advanced Internship in 市场营销 (MK395) or Senior 独立研究计划(MK495)
- 市场营销 Management for a Green Economy (MK474)
- Comprehensive Exam (take with BA471) (BA001)
- 商业策略与道德(BA471)
- 加上六门普通选修课
在线市场营销理学学士学位
Lead the revolution on brand 管理 in an ever-changing consumer marketplace. The 市场营销 major will prepare you to steer organizations into the future by developing a fundamental knowledge of market analysis, decision-making, and communication. In small classes, you will foster connections in the 业务 world by working closely with professors who are experts in their fields and who understand the needs of adult 学生.
Combine part-time or full-time study and six academic terms, to create a flexible 个性化的时间表. Your knowledge gained from life experience is also recognized. Receive college credit for accumulated certifications, professional licenses, on-the-job-training, 以及其他生活经历. You may also be eligible for grants, loans, and scholarships 以经济援助的形式.
As a 365买球官网入口 graduate, you will possess the technical and 领导 skills needed to expand your opportunities and push your career to the next level.
See the courses you’ll take (或下载 在线BS课程表 for more info, including application instructions):
- 会计原理I (AC101)
- 会计原理二世(AC102)
- 商业法I (BA213)
- 商业策略与道德(BA471)
- 宏观经济学原理(ET101)
- 微观经济学原理(ET102)
- Principles of Financial Management (FM224)
- 国际商务(IB364)
- 市场学原理(MK201)
- 管理学原理(MN201)
- 组织行为学(MN321)
- 统计数据(MT260)
- 消费者行为(MK214)
- 市场研究(MK333)
- 电子商务(MK350)
- Internship in 市场营销 (MK390) or Advanced Internship in 市场营销 (MK395) or Senior 独立研究计划(MK495)
- 市场营销 Management for a Green Economy (MK474)
- Plus three marketing electives (MK304, MK317, MK335, MK360, MK299/399/499, AD370, DMD330, MN342,或SR310)
- Plus 19 semester hours of general electives
联系招生团队
本科招生
(800) 437-0048
admissions@richon-led.com
周一至周五,上午8点.m.-4:30 p.m.
研究生入学/在线
(800) 325-1090
FPUonline@richon-led.com
周一至周五,上午8点.m.-4:30 p.m.